Our experienced management team has made us one of the fastest growing hospitality companies in the industry! All of our team members are fully-certified, extremely knowledgeable and expertly trained in their separate fields. We’re proud of the culture our employees have established, and we know that has everything to do with the lifestyle we create for them.
President and CEO
Asad’s start in the hospitality industry began in 2006 when he opened the Holiday Inn Express in Grand Blanc Michigan. He cultivated a relationship with IHG culminating in Amerilodge being recognized as Developer of the Year in 2013 and 2014.
Prior to starting his career in hospitality, Asad held several executive leadership positions in finance at top hospitals in Michigan, including his last role as Vice President of Finance at Henry Ford West Bloomfield, part of the Henry Ford Health System. There he was instrumental in opening the new hospital, leading several expansion efforts, showing a positive cash flow 10 months ahead of schedule as well as achieving customer satisfaction in the 99 th percentile in food operations and engagement scores among the best in the system. The hospital also won the Malcolm Baldridge Award for quality.
Asad received his Bachelor’s degree from Albion College and holds a Master’s degree in Business Administration University of Detroit Mercy and a Master’s of Health Services Administration from University of Michigan.
Asad believes strongly in the importance of family. He and his wife Arifa share three wonderful children.
Asad is an avid sports fan. You can often find him at sporting events, cheering on the Detroit teams.
Vice President of Construction
Mark Greene is COO of StarBest Construction. Prior to joining the company in 2013, Mark has held various positions within the health care finance field at companies such as Henry Ford, McLean, and Mercy Memorial. He as a Bachelor’s Degree in finance from Western University, an MBA from the University of Detroit, and holds an active builder’s license.
Regional Director of Operations
Darlene joined the Amerilodge Group in 2013 after having provided the healthcare industry with over 30 years of leadership. Darlene is a brand standards guru and truly personifies the spirit of hospitality. Darlene provides support to a region of our hotels as well as leadership on the Amerilodge Group Executive Counsel. She directly supports the housekeeping teams for all Amerilodge properties and ensures compliance with all brand initiatives. She is well versed in new hotel openings for both IHG and Marriott branded hotels.
In her spare time Darlene enjoys league bowling and playing golf.
Vice President of Finance
Veronica Jones is the Vice President of Finance for the Amerilodge Group. She is responsible for Accounting, Budget, Insurance and new project Financing. Veronica has a diverse financial background, initially starting her career in healthcare. While in healthcare she has worked for various organizations including Henry Ford Health System’s West Bloomfield Hospital and Ascension Health, before transitioning to the Hospitality Industry in 2013.
Veronica is an avid fan of all sports. She also enjoys spending time with family and friends, along with boxing and running.
She is a graduate of Central Michigan University and a member of HFTP.
Sarah Zirwes, SPHR, SHRM-SCP
Corporate Director of Human Resources
Sarah Zirwes joined Amerilodge Group in December of 2012. Sarah and her team leads the cultural efforts for the company, social responsibility efforts for properties, and Human Resources support to the portfolio. Sarah has a bachelor’s degree from Alma College and an MBA with an emphasis in Human Resources from Central Michigan University. Prior to joining Amerilodge Group, she worked for White Lodging Services and John Q Hammons.
In Sarah’s free time, she loves taking in a local little league game and spending time with her family.
Corporate Director of Maintenance and Renovations
Jim Humpal has a “lifetime” of experience in the hospitality industry bringing over 35 years of leadership experience to The Amerilodge Group. As Corporate Director of Maintenance and Renovations, he is responsible for the day to day and long term facilities maintenance and leading the renovation process for each of the Amerilodge Group Hotels. In addition, Jim has multi-brand, multi-hotel experience in all aspects of hotel operations including General Manager, Take-Over Specialist, Regional/Corporate Operations, Renovation and Construction Management with pre-opening experience.
In his spare time Jim enjoys sports and participating in outdoor recreation.
Corporate Director of Sales
Raquel demonstrates expertise in building client relationships in order to exceed expectations and a versatility to overcome obstacles. Utilizing over 20 years of hotel sales experience, she has garnered a network of industry contacts. She mentors and develops the sales leaders in the limited service brands.
Prior to Amerilodge, Raquel worked in the South Florida and Detroit markets. Her career in hotel sales started with an internship at Marriott that lasted for five years and provided ever increasing management responsibilities. She worked for Hilton for over 10 years and earned an Excellence in Sales Award from Hilton Corporation. Raquel’s degree is a Bachelor of Science in Hospitality Management from Central Michigan University.
Raquel has a passion for reading, scrapbooking, euchre club, hairbands, camping and maybe golf (too soon to know). And she is proud to be a Chippewa!
Vice President, Sales & Marketing
Steve Aldridge brings over 20 years of leadership experience to The Amerilodge Group. As Vice President of Sales and Marketing, he is responsible for the development and implementation of the sales, marketing and overall revenue generation for each of the Amerilodge Group Hotels. In addition, Steve has multi-brand, multi-hotel experience including Marriott, Starwood, Hilton, and IHG, Independent Resorts and Wyndham, as well as task force, hotel transition and pre-opening experience. In addition, Steve has been active in various communities serving on as a Board of Director for the Chamber of Commerce in Romulus, MI, served as a Board Member of AMBUCS – Creating Mobility & Independence for People With Disabilities in Battle Creek. He is also a current member of the Society Government of Meeting Planners (SGMP).
Director of Operations
Janice Ibershoff comes to Amerilodge with over 25 years in the hospitality industry. She started her career in Sales in the Detroit Market and soon found a passion for both selling and service. She has managed an IACC Conference and Banquet Center as well as being a Hotel-of-Year winning General Manager for the Courtyard by Marriott brand. She has held the positions of Corporate Director of Operations, Corporate Director of Sales and Marketing and Vice President of Operations, where she led several award-winning teams in the Hampton, Marriott, IHG and Wyndham brands to both sales and operations excellence. Janice has a passion for training, revenue management and generation and project management. She has opened, converted and renovated over a dozen hotels and excels at planning, organizing and detailing multi-million dollar projects. Janice is now proud to lead the Northern Region for Amerilodge Group, where she is also a member of the Amerilodge Group Executive Council. She is currently pursuing her Business Management and Finance Degrees and strives to Master in Finance and Philosophy. In her downtime, she enjoys gaming, studying, yoga and all things Game of Thrones.
Regional Director of Operations
Please welcome Courtney Graham who was promoted as the Regional Director of Operations position in the fall of 2018. Courtney has been with the Amerilodge Group since 2014. She began her career with the Amerilodge Group as the Assistant General Manager, and then shortly was promoted to the General Manager of the Holiday Inn & Suites Plymouth.
She has an infectious personality that can turn a bad day into a great one. Courtney has very strong people skills and loves what she does for her staff and her guests.
Courtney is happily married and has 5 children and one granddaughter. She enjoys spending time with her friends and family camping and just relaxing in the back yard.
Area Director of Sales
Jonale has been in the hospitality industry for the last 10 years. A majority of this time has been with Marriott hotels, where she started as a Night Auditor at a full service Marriott in South Bend, IN. From there she has maintained several other positions, from a Sales coordinator at a Fairfield, to Operation Manager at a Springhill Suites, Dual sales manager for a Courtyard and Residence Inn, and just recently a General Manager at a Residence Inn. During her time, she has also tasked forced in several other markets in Indiana and Michigan, and in San Francisco, CA. In addition, Jonale opened, closed, and transitioned several other hotels between management and owners as well as overseeing renovation projects.
Jonale is also a proud Purdue graduate with a degree in Marketing and a Minor in Human Resources. She is currently working on her MBA from Purdue and will be graduating in 2021. Born and raised in the agriculture community of northern Indiana, where she was a 10 year 4-H member and still continues to volunteer her time as an auction committee member.
Jonale has a passion for people and going the extra mile for her guests. She also enjoys conversation and traveling internationally herself. In her downtown, Jonale enjoys horseback riding, boating, golfing, Chicago White Sox Baseball, and playing with her dog, Cooper.
Area Director of Sales
Please welcome Julie Allen as the Area Director of Sales. Previously, she served as the Dual Sales Manager for the Alpena and Gaylord Holiday Inn Express and Suites. Julie’s success in hotel marketing is just a part of her 15 year career in sales and marketing.
Julie is currently the Vice Chair on the Alpena Convention and Visitors Bureau Board of Directors. She also earned a bachelor’s degree in Marketing from Central Michigan University. Her colleagues, clients and business partners have described Julie as a “fun loving individual who takes a personal interest in all those she encounters.” She enjoys living in northern Michigan —— especially in the summertime. The Alpena area affords her the opportunity to be explore the great outdoors with her two children. Julie is an avid sport fan no doubt a result of her involvement in competitive athletics prior to starting a family.
We mean it when we say our team is our family. Our associates, corporate and executive, each do their part to create a fun, family-style atmosphere. We’re constantly hosting company outings, and participating in exciting skill-building techniques! We’re proud of the low turnover of our employees, and we know that has everything to do with the lifestyle we create for them.